Brewing Growth with Data: How Classmethod (Thailand) Helped KAMU KAMU Boost Sales with AWS
KAMU KAMU Co., Ltd.
Applied Services: AWS, AWS Consulting, AWS Infrastructure Construction, AWS Migration
Date Published: 30 JUL 2025
KAMU KAMU is a food and beverage company operating multiple branches with point-of-sale systems and promotional activities across Thailand. To address growing operational challenges and enable data-driven decision making, the company partnered with Classmethod (Thailand) to migrate its infrastructure to AWS.
Confronting the Limits of the Existing System
Before migrating to AWS, KAMU KAMU faced several critical operational limitations that were directly impacting revenue and customer satisfaction.
Challenges Before AWS
- • Website outages frequently disrupted coupon and discount functions
- • Sales data analysis was slow; historical data older than three months was inaccessible
- • Limited resource flexibility made peak-period management difficult
The company was relying on two disparate POS systems, making unified sales analysis across branches nearly impossible. During peak hours, the infrastructure struggled to keep up with demand, leading to outages that directly affected promotional campaigns and customer experience.
Partnering with Classmethod (Thailand) to Build on AWS
Classmethod (Thailand) guided KAMU KAMU through a structured AWS adoption journey, starting with core services and expanding based on real business needs.
Examples of AWS Services Implemented
Amazon S3
Data storage and backup for sales records and operational data
Amazon EC2
Scalable web servers that flex with peak-period demand
Amazon QuickSight
Real-time sales analysis dashboards for branch-level insights
Benefits Gained from Using AWS
Results After AWS Migration
- • Product-level sales data available for each branch spanning one full year, with rapid analysis
- • Peak-time sales improved by up to 80% through data-driven staffing optimization
- • Real-time data access enables immediate post-closing report reviews
- • Enhanced website stability now supports multiple simultaneous users without disruption
By leveraging Amazon QuickSight dashboards, KAMU KAMU's management team can now analyze branch-level performance immediately after closing each day. This rapid feedback loop has directly improved scheduling decisions and supply chain management.
Support from Classmethod (Thailand)
Beyond technical implementation, Classmethod (Thailand) provided ongoing support in the Thai language, ensuring the KAMU KAMU team could effectively operate and expand their AWS environment. The team's responsiveness was particularly noted by the client.
"I was very impressed by the follow-up and how quickly the team resolved reported issues."
— Mr. Ditthanan, IT Team Member, KAMU KAMU
Summary
KAMU KAMU's migration to AWS with Classmethod (Thailand) demonstrates how even a regional food and beverage brand can achieve transformative results through cloud adoption. By replacing fragile on-premises infrastructure with scalable AWS services, the company unlocked real-time analytics, eliminated outages, and directly improved revenue performance during its highest-traffic periods.
This case study uses AWS Consulting and Infrastructure Services.
Classmethod provides end-to-end AWS consulting, infrastructure construction, and migration support — including local-language assistance across Southeast Asia through our regional offices in Thailand, Malaysia, and beyond.