Fast Creation of iOS / Android App in Order to Promote Brand Communication
Samantha Thavasa Japan Limited
Applied Services: Customer Story Mobile
Samantha Thavasa Japan Limited, established in 1994, is a Japanese luxury fashion house operating across jewelry, apparel, golf, and sweets — with a brand philosophy centered on hospitality. To strengthen digital brand communication and support its omnichannel retail strategy, the company partnered with Classmethod to rapidly develop iOS and Android mobile applications.
Samantha Thavasa's Hospitality on Mobile
Product & Event Updates
Push notifications for new collections and in-store events
Store Locator
GPS-enabled store locating capability across Japan
Online Shopping
Mobile e-commerce with brand catalog and purchase flow
Digital Membership Card
Loyalty card and member status in the customer's pocket
In-Store Sensor Technology
Proximity-based customer attraction for in-store engagement
Why Classmethod Was Chosen
Samantha Thavasa valued Classmethod's thorough initial consulting process and deep expertise with omnichannel retail projects. The team's ability to rapidly adapt to market changes and their experience delivering retail mobile apps from concept to launch made them the clear choice for this engagement.
Planned Expansions
- • Inventory search by store location
- • Product reservation service
- • Outfit coordination assistance from store associates
Results Achieved
- • iOS and Android apps launched rapidly via Customer Story Mobile platform
- • Digital membership card, store locator, and shopping features delivered
- • In-store sensor proximity technology integrated for enhanced hospitality
- • Foundation established for ongoing omnichannel feature expansion
This case study uses Customer Story Mobile.
Classmethod's Customer Story Mobile service provides iOS and Android development with operation support for retail and e-commerce omnichannel strategies — with customizable packages designed for rapid app launches.