Bigdata Analytics Platform — dentsu.io
Dentsu Inc.
Applied Services: Customer Story, Big Data Analytics
Dentsu Inc., one of the world's leading advertising companies, provides integrated communication design solutions and management consulting services. To power mobile marketing analytics for its clients, Dentsu deployed dentsu.io — a big data analytics platform built with Classmethod's "Customer Story" service that locates actionable business and marketing data from client resources.
dentsu.io: Big Data for Mobile Marketing
The dentsu.io platform aggregates mobile usage data and real-time analytics from client resources — enabling effective marketing strategies for clients with mobile businesses. The platform supports rapid PDCA (plan-do-check-act) cycles for marketing communication, giving Dentsu's clients the speed and insight needed to optimize campaigns continuously.
dentsu.io Capabilities
- • Aggregates mobile usage data and real-time analytics from multiple client sources
- • End-to-end: data collection, storage, processing, analysis, and visualization
- • Enables rapid PDCA cycles for marketing communication optimization
- • Supports effective mobile marketing strategies at scale
Customer Story Service: Deployed in Under One Month
Classmethod's "Customer Story" service identified the optimal data analytics solution for Dentsu's requirements and implemented it in less than one month at reduced cost — handling data collection, storage, processing, analysis, and visualization as a complete packaged engagement.
Results Achieved
- • dentsu.io analytics platform deployed in under one month
- • Reduced cost versus custom development approaches
- • Mobile usage and real-time analytics aggregated for client marketing use
- • Rapid PDCA capability enabled for marketing communication teams
This case study uses the Customer Story Service.
Classmethod's Customer Story service delivers complete data analytics solutions for marketing teams — from solution selection through implementation, at reduced cost and in under one month.